Vick will be joining fellow NFL players Pittsburgh Steeler Maurkice Pouncey and Green Bay Packer A.J. Hawk who also inked a deal with the Lutte Licensing Group, the makers of the Core bands.The high-tech silicone bracelets tout improved flexibility, balance and increased core strength. They are quickly becoming a fad among athletes.
The once-highest-paid NFL player and coveted pitchman, with numerous sweet deal endorsements that earned him millions, quickly went from a hero to a zero following his 2007 infamous arrest on dog-fighting charges. The arrest landed him an 18-month stint in federal prison.
Vick, who has been on the road to redemption, also picked up another endorsement deal last January. The first company who was willing to forgive his past was Unequal Technologies. Vick signed a two-year deal with the shock-blocking sports pads manufacturer. The Unequal Technologies deal tested the waters and two months later another company dared to follow suit.
Now, the powers that be at Core Synergy are ecstatic that Vick decided to come on-board to rep their brand:
“We are extremely excited to add Michael Vick to our list of outstanding athlete endorsers,” says Michael H. DiSabato, CEO of Lutte Licensing Group. “Michael epitomizes what the Core Synergy brand stands for. He’s a pure, authentic athlete who dominates one of the most competitive sports in the world.”
Okay, so it ain’t exactly Nike or Gatorade, but Vick did his time then put in work on the football field, these endorsements are well-deserved. Congratulations!
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