During the month of March, H&M released a sneek peek at Beyoncé’s print campaign for the Swedish multinational retail-clothing company; the Pop idol was seen draped over on a beach wearing a sundress, short shorts, a bikini and other leading items from the season’s collection.
Making their way around the viral world today, are the remainder of the ads. Photographed by Inez & Vinoodh in the Bahamas, Beyoncé is seen relaxed by the pool and on a blue mat, wearing the “fringed bikini”, in two of the photo ops. Two other pics boast Beyoncé vertically positioned and dressed in colorful two-pieces, that notably accentuate her famed curves.
Another visual depicts Beyoncé in a colorful body-hugging getup, poised for sheer sultriness.
Ann-Sofie Johansson, H&M’s head of design,mentioned to press that:
What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.
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