Diddy’s Sons Featured In Sean John’s Fall 2012 Campaign

 It looks like Diddy recruited not only his kids but supermodel Tyson Beckford’s son to model in the Sean John Fall 2012 clothing campaign. In the latest ads for the prep-style lookbook, Diddy’s sons, 20-year-old Quincy and 14-year-old Christian are joined by 14-year-old Jordan Beckford, who is Tyson’s son with stylist April Roomet (Candy Girls).

Diddy And Cassie Take Over Cannes In New Short Film

 Diddy wants you to know that he’s the first that ever did it, when it comes to rappers in Cannes.
In a new black and white viral video that hit the net, Diddy takes us behind the scenes of this year’s Cannes Film Festival. He hits a few red carpet events, pops Ciroc bottles with the likes of Rick Ross and Rita Ora while making his relationship with Cassie Ventura official tissue.  He also reminds a crowd of folks at the VIP Room that he is the first rapper, before Yeezy, Jay and the likes, to take Cannes by storm.

“Before any other rapper was coming to Cannes Film Festival, your boy Puff Daddy was here first. They come over and don’t bring no fly sh-t with them.”

Get a peek into Diddy’s life at Cannes below