Troy Polamalu’s hair is more than just a soft, silky handle by which to bring him down on a football field. It’s real and it’s spectacular.
It’s also now a magnificent, million-dollar mane. Lloyds of London has written a policy on the Pittsburgh Steelers safety’s locks, in the kind of publicity stunt that rises to the top of search engines on the week before real sports resume after Labor Day. There’s a serious reason for Polamalu’s ‘do: he has not cut it since 2000 and wears it as a tribute to his Samoan ancestors. But there’s a product tie-in on the insurance: Polamalu endorses Head & Shoulders shampoo, whose parent company sought the policy.
“They’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season,” Procter & Gamble said in a statement.
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