Evelyn Launches Her New Cosmetic Line…….

Everybody has a cosmetics line these days. So I wasn’t surprised at this press release about Basketball Wives star, Evelyn Lozada, and her new cosmetic line, E by Evelyn Lozada. Now, I’m no expert, but some of that packaging looks a bit cheap. I guess if it serves its purpose….

Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.

The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.

“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”

“E” by Evelyn Lozada will initially be available online at www.EbyEvelynCosmetics.com. However, the line will also be made available to retailers in the upcoming months.