Nicki Minaj is raking in multi- millions in endorsements behind the scenes, according to Forbes. The Head Barb In Charge, who was recently snapped wrapping up a commercial in Argentina two months ago, has just signed a seven figure deal with Pepsi to become the face of the brand.
According to Glu Agency Chief Derek Jackson (the man who brokered the deal), Nicki will be endorsing a new Pepsi product called ‘Pop’ [hence the line 'Only Thing That's Pop Is My Endorsement Opp' in the song, Roman Reloaded]
You’ll see the commercial probably in the next two months, that’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.
Nicki isn’t the only one, snatching up a deal from Pepsi. Lil Wayne also worked out a seven-figure deal with Pepsi-owned Mountain Dew to launch a campaign titled DeWeezy. In his contract, which was the biggest in Mountain Dew history, Pepsi and Mountain Dew also agreed to pay for a film starring Weezy, which could be in the works.
Meanwhile, following the release of Nicki Minaj’s upcoming second studio album ‘Pink Friday: Roman Reloaded’ she will embark on a sixteen-date tour across Europe in countries that include France, Italy and The United Kingdom. For full details and listings are available over at Live Nation.
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