Forbes published an interesting article breaking down why Lil Wayne outsold Kanye and Jay Z’s critically-acclaimed album Watch The Throne. Wayne topped the charts this week with his fourth studio album Carter IV which scanned 940,000 copies. Forbes theorized that the combined egos of Jay Z and Kanye West caused them to lose touch with their fanbase — a problem that Weezy doesn’t seem to have. In addition to that, Kanye and Jay Z’s ill-advised strategy of releasing the album first to iTunes might have hurt their sales:
Carter IV. Jay-Z and Kanye pursued a complicated release strategy that included exclusive windows with Apple’s iTunes and BestBuy, in part to safeguard against the possibility of a leak (and angered some retailers in the process). The Young Money/Cash Money team did nothing of the sort, and didn’t expend much energy on security, either.
Entertainment attorney Bernie Resnick told Forbes that the artists’ personalites also played a part:
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